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CRISP RFA RESPONSE AND PLANNING |
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 After leading a team that deployed a health information exchange between the Erickson Retirement Communities’ Charlestown and St. Agnes Hospital, Erickson engaged Audacious Inquiry to develop a strategy for statewide health information exchange in Maryland. To kick off the project, the team articulated a clear list of client goals while recognizing that there would inherently be unknowns associated with the early stages of the effort. Subsequent research meetings were framed around the goals set early in the project.
Government stakeholders and executives at the major hospital systems would play a vital role in an ultimate exchange. AI’s team facilitated meetings with numerous high-level officials. The timing of the project’s kickoff, shortly after the demise of the Md./D.C. HIE Collaborative, added an extra level of complexity. Nevertheless, the team supported meetings with Governor O’Malley, Secretary of Health Colmers, the leadership of the Maryland Healthcare Commission and MedChi to garner support for a state HIE, listening to each leader’s ideas for how a HIE effort could be successful.
In parallel, the team conducted numerous conference calls and face-to-face meetings nationwide with leaders in health information exchange and healthcare IT. The result was a strong understanding of their experiences, best practices and mistakes in developing HIE projects. The team also met with those on the ground implementing health information exchanges, to understand what has worked well and what has gone wrong.
One of the keys to strategy development for the Erickson-initiated HIE was the thorough understanding of each stakeholder’s interests. The team was cognizant of the need to carefully setting the stage for multi-stakeholder collaboration among industry competitors, many of which have had previous, and frequently bad, experience in the HIE market. Audacious Inquiry researched each stakeholder’s market position, current efforts in the HIE space, and initiatives in which it had actively or passively participated in previously.
Audacious Inquiry has synthesized Erickson goals, community perspectives, and national experience in the HIE space into a value-driven strategy that deploys a scaled service offering. This strategy recognizes that long-term goals of statewide health information exchange and EMR adoption will follow after Erickson has successfully entered the market and proven itself as a thought leader. The strategy also acknowledges the importance of bringing a service to market quickly in an industry that has been dominated by conversations but plagued by a lack of action. Audacious Inquiry continues to refine the strategy in partnership with Erickson and has moved this project into the execution phase.
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